A collection of :15 and :30 commercial fill spots-as-entertainment. Built to combat viewer fatigue watching live breaks on a largely unsold streaming service. The best of over an hour’s worth of creative.
Promoting our morning show in the most 2014 way possible.
Recognizing a milestone at America’s best local television station. An honor to work there.
I wrote and produced with Russ Nelligan. Richard Feindel shot, designed, and edited. From 2012.
A selection of static and motion outdoor creative running in Chicago from 2018-2020.
A collaboration with John Eung Soo Kim and Claudio del valle Esparza.
An aggro block spot I made when no one was paying attention. Great rhythm: everything snaps into place. From 2014.
A nightly interview and panel show highlighting black voices.
Steve Donald and I developed the show with our news department. Claudio del valle Esparza and John Eung Soo Kim designed. I oversaw marketing.
Losing this show is one of covid-19’s worst tragedies. 2019 - 2020.
I kind of lost my shit on this one. Some of my favorite work comes from assignments I didn’t want.
John Beach provided the amazing voice over.
An early attempt to make Fox 32 Chicago look like it’s actually located in Chicago. It wasn’t a good match tonally for where the station was at the moment. Still well executed.
Keith Moran, Dave Metzger, and John Eung Soo Kim were all over this.
I worked on this assignment while the boss was off for a summer vacation. Much more cranked up than what normally came out of our promo shop because of his absence. I only told Richard Feindel: “straight rhythm track, no VO, unload all your best shots, and it says experienced reporters/accurate forecasts/right now coverage.” He came into my office about five hours later with 80% of this on his second-generation MacBook Air.
I hate year ender spots. Except this one. A lot to say in 2012.
I produced and wrote with Russ Nelligan. Richard Feindel shot, designed, and edited.
At an odd time when we positioned our morning show as a ha-ha personality-fest. 2015 I think.
Fox lost many cross-promotional channels with its asset sale to Disney. We grouped Fox Television Stations’ best entertainment reporters as a national franchise to get the word out about Fox Network programming. Wound up developing a broader focus beyond cross-promo.
In response to the dearth of community service opportunities in the dead of Chicago winter. A post-holidays love letter to our talents’ preferred local non-profits. Also, profitable, as it was sponsorable.
Big Michael Schatz production here.
